These KPIs offer a comprehensive view of various aspects of the Consumer Packaged Goods (CPG) industry, including sales performance, customer engagement, innovation, and sustainability.
1. After-Sales Service Costs: The total costs associated with providing after-sales services, including customer support, repairs, and returns.
2. Age Demographic Sales Breakdown: The distribution of sales across different age demographics, providing insights into the target consumer age groups.
3. Average Consumer Spend: The average amount of money spent by consumers on CPG products per transaction or over a specified period.
4. Average Stock-Out Duration: The average time duration during which a product is out of stock, impacting sales and customer satisfaction.
5. Brand Loyalty: The level of loyalty consumers have towards a particular CPG brand, often measured by repeat purchases and brand affinity.
6. Channel Mix: The distribution of sales across various distribution channels, such as online, offline, or through specific retailers.
7. Commodity Price Sensitivity: The degree to which consumer purchasing behavior is influenced by fluctuations in commodity prices.
8. Cost Per Impression (CPI): The cost associated with each impression generated through advertising or marketing efforts.
9. Cross-Selling Index: The effectiveness of cross-selling additional products to customers, measured by the percentage of customers purchasing complementary items.
10. Customer Acquisition Cost (CAC) in Digital Sales: The cost incurred to acquire a new customer through digital sales channels.
11. Customer Concentration Ratio: The concentration of revenue from a small number of key customers, indicating business reliance on specific clients.
12. Customer Lifetime Value (CLTV): The predicted total value a customer is expected to bring to the company throughout their entire relationship.
13. Customer Retention Rate in Subscription Services: The percentage of customers who continue to subscribe to CPG products or services over a specific period.
14. Days of Supply (DOS): The number of days a product is expected to last in inventory before being sold, providing inventory management insights.
15. Direct Store Delivery (DSD) Penetration: The percentage of products delivered directly to stores without going through a distribution center.
16. Frequency of Store Visits: The average number of times consumers visit retail stores to purchase CPG products within a specified period.
17. Ingredient Transparency Index: The level of transparency in disclosing product ingredients, often measured by labeling practices and consumer perception.
18. Innovation Index: The degree of innovation within the CPG company, reflecting the introduction of new and innovative products.
19. Lost Sales: The revenue lost due to factors such as stock-outs, product unavailability, or customer dissatisfaction.
20. Market Penetration: The percentage of the target market that has purchased CPG products, indicating the brand's market share.
21. Market Share Growth: The percentage increase in market share over a specific period, showcasing business expansion.
22. New Product Success Rate: The percentage of newly launched products that achieve success in the market, often measured by sales and customer acceptance.
23. Nutritional Value Score: A score reflecting the nutritional value of CPG products, considering factors such as ingredients and health benefits.
24. Online Review Scores: The average scores given by consumers in online reviews, influencing brand perception and consumer trust.
25. Out-of-Stock Rate: The percentage of times a product is unavailable or out of stock when a customer attempts to purchase it.
26. Packaging Innovation Efficiency: The effectiveness of innovation in CPG product packaging, impacting brand visibility and consumer appeal.
27. Percentage of Ethically Sourced Products: The proportion of CPG products sourced ethically, reflecting the company's commitment to ethical and sustainable practices.
28. Price Per Unit/Weight/Volume: The cost of a CPG product per unit, weight, or volume, influencing pricing strategy and consumer affordability.
29. Private Label Share: The percentage of the market occupied by private-label or store-brand products.
30. Product Cannibalization Rate: The rate at which sales of a new product negatively impact the sales of existing products within the same brand.
31. Product Lifecycle Stage: The current stage of a CPG product's lifecycle, such as introduction, growth, maturity, or decline.
32. Product Placement Effectiveness: The effectiveness of product placement strategies in driving sales and consumer awareness.
33. Product Recalls: The number of CPG products recalled due to safety concerns or quality issues.
34. Promotional Elasticity: The responsiveness of sales to promotional activities, measured by the impact of promotions on consumer behavior.
35. Rate of Sale (ROS): The speed at which CPG products are sold, often measured as units sold per unit of time.
36. Retail Execution Compliance Rate: The rate at which retail execution strategies are followed in stores, impacting product visibility and sales.
37. Retailer Dependence: The degree to which a CPG company relies on specific retailers for sales.
38. Return Rate: The percentage of products returned by customers, indicating customer dissatisfaction or product issues.
39. Route-to-Market Efficiency: The efficiency of the distribution and sales channels used to bring CPG products to market.
40. Sales Per Employee: The amount of revenue generated per employee, reflecting workforce productivity.
41. Sales Through Organic Channels: The percentage of sales generated through organic or non-paid marketing channels.
42. Seasonality Index: The impact of seasonal variations on CPG sales, measured by the seasonality of demand.
43. Shelf Space Allocation: The allocation of shelf space for CPG products in retail stores, impacting visibility and sales.
44. SKU Count: The total count of different stock-keeping units (SKUs) offered by the CPG company.
45. Social Media Engagement Rate: The rate at which consumers engage with CPG brands on social media platforms.
46. Sponsorship Effectiveness: The effectiveness of sponsorships in enhancing brand visibility and consumer engagement.
47. Supply Chain Efficiency: The efficiency of the supply chain in delivering CPG products to market, impacting timeliness and cost-effectiveness.
48. Sustainability Index: The measure of a CPG company's commitment to sustainable practices and environmental responsibility.
49. Sustainability Score of Suppliers: The sustainability performance of suppliers providing materials or components for CPG products.
50. Trade Spend Efficiency: The efficiency of trade spending activities, measuring the impact on sales and return on investment.
