This practical strategy manual is for an ambitious business leader hungry for success. Unlike other strategy books, it teaches you how to cook a winning strategy (based on the principles of winning), instead of merely following recipes (i.e., not framework-based).

​

We must acknowledge that ineffective strategies are pervasive in the business landscape...

 

• According to BoardView, it is imperative to acknowledge that a staggering 98% of companies are unable to achieve their strategic goals due to an ineffective strategy.

​

• According to Bain & Company, a significant majority of CEOs believe that 97% of strategic planning initiatives are unproductive and deplete the company's vital resources.

​

• According to Forbes, "Strategic planning is dead!" because most strategic planning is ineffective.

​

• According to Michael Porter, a majority of companies fail to comprehend the actual essence of strategy and, consequently, end up making incorrect strategic decisions.

 

​

• According to The Performance Factory, a substantial proportion of financial potential is lost by most strategies at a rate of 40-60%.

​

​

In other words, effective strategies are a scarce commodity in the business world!

​

Although unacceptable, this fact is truly one of life's greatest irony: Despite the utmost importance of strategy, ineffective strategies are outrageously pervasive, while effective strategies are truly rare...

​

​

So, how do you ensure that your goals and business are not undermined by ineffective strategy?

​

The answer lies in understanding the fundamental principles of winning strategy!

​