Compendium of 48 Most Useful KPIs for the Automotive Sector

These KPIs collectively provide a comprehensive view of various aspects of the automotive industry, from manufacturing efficiency and product quality to market performance and technological advancements.

1. Autonomous Driving Level: The level of automation achieved in vehicles, indicating the extent to which a vehicle can operate without human intervention.

1. Average Incentive per Vehicle Sold: The average monetary incentive offered to customers per vehicle sold, influencing purchasing decisions.

1. Average Time Vehicles Spend on Dealer Lots: The average duration vehicles remain unsold on dealership lots, reflecting market demand and inventory management effectiveness.

1. Average Vehicle Age in the Market: The average age of vehicles currently in the market, providing insights into the age distribution of the vehicle fleet.

1. Average Warranty Cost per Vehicle: The average cost incurred by a company for warranty claims per vehicle sold, reflecting product quality and reliability.

1. Battery Range: The distance a vehicle can travel on a single charge, particularly relevant for electric vehicles.

1. Battery Range for Electric Vehicles: The range electric vehicles can achieve on a single charge, impacting consumer perception and adoption.

1. Brand Ranking in Third-party Auto Surveys: The position of a brand in third-party surveys that assess various aspects of vehicle quality, customer satisfaction, and reliability.

1. Car Segment Market Share: The percentage of the market captured by a specific car segment (e.g., sedans, SUVs, trucks).

1. CO2 Emissions: The amount of carbon dioxide emitted by vehicles, influencing environmental impact and regulatory compliance.

1. Compliance with Emission Standards: Adherence to regulatory standards governing vehicle emissions, indicating environmental responsibility.

1. Connected Car Services Revenue: Revenue generated from services that enhance vehicle connectivity, such as infotainment systems and telematics.

1. Cost per Vehicle Produced: The average cost incurred to manufacture each vehicle, influencing profitability.

1. Dealer Satisfaction Score: The satisfaction level of dealerships with the manufacturer, reflecting the manufacturer's support and partnership quality.

1. Electrification Rate: The percentage of a manufacturer's vehicle lineup that consists of electric or hybrid vehicles.

1. Employee Safety Incident Rate: The frequency of safety incidents involving employees during the manufacturing process.

1. Energy Consumption per Vehicle Produced: The amount of energy consumed in the production of each vehicle, indicating manufacturing efficiency and environmental impact.

1. Fast Charging Time: The time required for electric vehicles to reach a significant level of charge, influencing consumer convenience.

1. Fleet Sales as a Percentage of Total Sales: The proportion of vehicles sold to fleets compared to total sales.

1. Fleet Sales Percentage: The percentage of total vehicle sales attributed to fleet sales, indicating the manufacturer's success in fleet markets.

1. Fuel Efficiency: The efficiency of fuel consumption in traditional internal combustion engine vehicles.

1. Hybrid Vehicle Sales: The number of hybrid vehicles sold, reflecting market acceptance and demand for hybrid technology.

1. Maintenance and Repair Revenue: Revenue generated from maintenance and repair services, contributing to the aftermarket business.

1. Model Ageing: The average age of a manufacturer's vehicle models, influencing brand perception and market competitiveness.

1. Number of Dealerships: The total count of dealerships selling a manufacturer's vehicles.

1. Number of Unique Models: The total count of distinct vehicle models offered by a manufacturer.

1. Number of Vehicles per Dealership: The average inventory or stock of vehicles at each dealership.

1. Off-Lease Vehicles Return Rate: The percentage of vehicles returned after the end of lease terms, impacting used vehicle inventory.

1. Parts Per Million (PPM) Quality Level: A measure of manufacturing quality, indicating the number of defective parts per million produced.

1. Penetration of Services in Vehicle Sales: The extent to which additional services (e.g., financing, insurance) are included in vehicle sales.

1. Percentage of Autonomous Vehicles in Fleet: The proportion of vehicles in a manufacturer's fleet that have autonomous capabilities.

1. Percentage of EV Charging Infrastructure: The percentage of electric vehicle charging infrastructure compared to the total required infrastructure.

1. Percentage of Luxury Cars in Total Sales: The proportion of high-end luxury vehicles sold in comparison to the overall sales.

1. Percentage of Revenue from Ride-Sharing, Car-Sharing, or Other Mobility Services: The portion of a manufacturer's revenue derived from emerging mobility services.

1. Percentage of Sales from New Models: The percentage of total sales attributed to recently launched vehicle models.

1. Percentage of Self-Driving Cars in Fleet: The proportion of vehicles in a fleet with autonomous driving capabilities.

1. Percentage of Vehicles Sold with Advanced Safety Features: The portion of vehicles sold equipped with advanced safety technologies.

1. Platform Commonality: The extent to which multiple vehicle models share common components or platforms, influencing cost efficiency.

1. Production Volume: The total number of vehicles manufactured within a specific timeframe.

1. Revenue from Licensing Technology to Other Companies: Income generated by licensing proprietary automotive technologies to other companies.

1. Vehicle Connectivity Features: The range and capabilities of connectivity features in vehicles, such as in-car infotainment systems and smartphone integration.

1. Vehicle Customization Rate: The percentage of customers opting for customization options when purchasing a vehicle.

1. Vehicle Inventory Levels: The quantity of vehicles in stock or available for sale at dealerships.

1. Vehicle Residual Value: The estimated value of a vehicle after a certain period, influencing depreciation rates and resale value.

1. Vehicle Safety Ratings: Ratings assigned to vehicles based on safety features and crash test results.

1. Vehicle Telematics Data Utilization: The extent to which data from in-vehicle telematics systems is utilized for various purposes, such as diagnostics and predictive maintenance.

1. Warranty Claim Rate: The frequency at which warranty claims are made for defects or issues with vehicles.

1. Zero Emission Vehicle (ZEV) Credits: Credits earned by manufacturers for producing and selling zero-emission vehicles, impacting regulatory compliance.