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Writer's pictureDr. Marvilano

Compendium of 50 Most Useful KPIs for the Software Sector

 

These KPIs are essential for evaluating the performance, user engagement, and overall success of software applications.

 

1.      Active Users: The number of users actively engaging with the software during a specific period.

 

2.      API Calls: The total number of requests made to the software's Application Programming Interface (API).

 

3.      API Performance: Measurement of the efficiency and responsiveness of the software's API.

 

4.      Average Revenue Per Paying User (ARPPU): The average revenue generated per user who pays for the software.

 

5.      Average Update Adoption Time: The average time it takes for users to adopt new updates or versions of the software.

 

6.      Bounce Rate: The percentage of users who navigate away from the software after viewing only one page or screen.

 

7.      Cloud Downtime: The total duration of time during which the software hosted on the cloud is not accessible.

 

8.      Code Commits: The number of changes or additions made to the software's source code repository.

 

9.      Code Coverage: The percentage of code that is covered by automated tests.

 

10.  Code Deployment Frequency: How often new code changes are deployed to production.

 

11.  Code Review Efficiency: Measurement of the effectiveness and efficiency of the code review process.

 

12.  Code Velocity: The speed at which code is written, tested, and deployed.

 

13.  Conversion Rate from Trial to Paid Users: The percentage of users who transition from a trial version to becoming paying customers.

 

14.  Cost Per Bug: The average cost associated with identifying and fixing a software bug.

 

15.  Data Breach Incident Rate: The frequency of incidents related to unauthorized access or exposure of sensitive data.

 

16.  Deferred Revenue Growth: The growth rate of revenue that has been recognized but not yet earned.

 

17.  Expansion MRR Rate: The rate at which Monthly Recurring Revenue (MRR) from existing customers increases due to upsells or expansions.

 

18.  Feature Adoption Rate: The rate at which users adopt new features introduced in the software.

 

19.  Feature Request Count: The number of requests received from users for new features in the software.

 

20.  Free to Paid Conversion Rate: The percentage of users who transition from using the free version to becoming paying customers.

 

21.  In-app Purchase Revenue: Revenue generated through in-app purchases made by users.

 

22.  Installation Failure Rate: The percentage of software installations that fail or encounter issues.

 

23.  License Revenue vs. Subscription Revenue: Comparison of revenue generated from software licenses and subscription models.

 

24.  Mobile vs Desktop Users: The distribution of users between mobile and desktop platforms.

 

25.  Number of Customer Logins: The total count of logins by customers during a specific period.

 

26.  Number of Customizations/Configurations: The total count of customizations or configurations made by users.

 

27.  Number of Platform Integrations: The total count of integrations with other platforms or systems.

 

28.  On-Premises vs Cloud Revenue: Comparison of revenue generated from on-premises installations and cloud-based subscriptions.

 

29.  Peak Concurrent Users: The maximum number of users simultaneously using the software.

 

30.  Percentage of Revenue from Partnerships: The portion of total revenue derived from partnership agreements.

 

31.  Percentage of Users on Latest Version: The percentage of users who have adopted the latest version or update.

 

32.  Ratio of Active to Registered Users: The proportion of registered users who actively use the software.

 

33.  Ratio of Freemium to Paid Users: The proportion of users on the freemium (free version) compared to paid versions.

 

34.  Revenue from International Markets: The revenue generated from users or customers in international markets.

 

35.  Revenue Per User (RPU): The average revenue generated per individual user.

 

36.  SaaS Quick Ratio: A measure of a Software as a Service (SaaS) company's ability to cover short-term liabilities with its most liquid assets.

 

37.  Security Breach Count: The total count of security breaches or incidents compromising the software's security.

 

38.  Server Response Time: The time taken by servers to respond to user requests.

 

39.  Session Duration: The average duration of user sessions or interactions with the software.

 

40.  Software Boot Time: The time taken for the software to launch or boot up.

 

41.  Software Crash Rate: The frequency of software crashes or unexpected terminations.

 

42.  Software Dependency: The extent to which the software relies on external components or dependencies.

 

43.  Software Interoperability: The ability of the software to work seamlessly with other software or systems.

 

44.  Software Utilization Rate: The percentage of time users spend actively using the software.

 

45.  Stickiness Ratio (DAU/MAU): The ratio of Daily Active Users (DAU) to Monthly Active Users (MAU), indicating user engagement.

 

46.  Support Tickets: The number of tickets or requests submitted to the support team for assistance.

 

47.  Technical Debt: The accumulated cost of additional work needed to fix issues or maintain the software in the future.

 

48.  Third-party Integration Performance: Evaluation of the performance of third-party integrations with the software.

 

49.  Time Spent in App per User: The average amount of time users spend within the software.

 

50.  User Collaboration Rate: The extent to which users collaborate or interact with each other within the software.

 

 


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