Compendium of 51 Most Useful KPIs for the Nonprofit Sector
These KPIs provide valuable insights into the performance, impact, and sustainability of nonprofit organizations across various dimensions.
1. Advocacy Impact: Measurement of the influence and effectiveness of advocacy efforts in achieving desired outcomes.
2. Artistic Impact: Assessment of the impact of artistic programs or initiatives on the community and stakeholders.
3. Average Gift Size: The average monetary value of donations or gifts received by the nonprofit.
4. Beneficiary Satisfaction: Evaluation of the satisfaction levels among the individuals or communities benefiting from the nonprofit's programs or services.
5. Charitable Commitment Ratio: The percentage of total expenses dedicated to charitable activities, reflecting the organization's commitment to its mission.
6. Cost Per Outcome: The cost incurred to achieve a specific outcome or impact, indicating the efficiency of programs.
7. Crowdfunding Success Rate: The rate at which crowdfunding campaigns meet or exceed their fundraising goals.
8. Current Ratio: Financial metric representing the organization's ability to cover short-term liabilities with short-term assets.
9. Days Cash on Hand: The number of days the nonprofit could operate using its available cash reserves.
10. Digital Inclusion Measures: Metrics assessing the organization's efforts to promote digital access and participation in the community.
11. Direct Mail Response Rate: The percentage of responses received from a direct mail fundraising campaign.
12. Diversity, Equity, and Inclusion (DEI) Metrics: Measurements of diversity, equity, and inclusion efforts within the organization.
13. Donor Retention Rate: The percentage of donors who continue to support the organization over a specific period.
14. Endowment Spending Rate: The percentage of the endowment used for operational expenses or specific programs.
15. Environmental Impact Metrics: Assessment of the organization's impact on the environment through its activities.
16. Event ROI (Return on Investment): Evaluation of the effectiveness of events in generating returns or achieving goals.
17. Food Security Measures: Metrics related to the organization's efforts to address and improve food security in the community.
18. Full-Time Equivalent (FTE) Volunteers to FTE Staff Ratio: The ratio of full-time equivalent volunteers to full-time equivalent staff, reflecting the organization's reliance on volunteer support.
19. Fundraising Efficiency Ratio: The efficiency of fundraising efforts, often calculated as the ratio of fundraising expenses to funds raised.
20. Gift Aid Claims: The percentage of eligible donations for which the organization claims Gift Aid (a UK tax incentive).
21. Gift Dependency Ratio: The percentage of total revenue derived from donations or gifts.
22. Government Funding Ratio: The proportion of the organization's funding derived from government sources.
23. Grant Acquisition Rate: The success rate in acquiring grants, reflecting the effectiveness of grant-seeking efforts.
24. Health Outcome Measures: Metrics assessing the impact of health-related programs on participants or the community.
25. Housing Stability Rate: Evaluation of the organization's impact on improving housing stability for beneficiaries.
26. Improvement in Educational Outcomes: Measurement of the positive changes in educational outcomes for individuals or communities served.
27. In-Kind Contributions as a Percentage of Total Contributions: The proportion of total contributions that come in the form of in-kind donations.
28. Leverage Ratio: Measurement of the organization's ability to use its resources effectively to achieve outcomes.
29. Lobbying Success Rate: The success rate in influencing or changing policies through lobbying efforts.
30. Mission Impact Measurement: Metrics assessing the overall impact of the nonprofit's mission on its target beneficiaries.
31. Number of Policy Changes Achieved: Quantification of the organization's success in influencing policy changes.
32. Outcome Measures: Metrics evaluating the intended results or impacts of specific programs or interventions.
33. Overhead Ratio: The percentage of total expenses allocated to overhead or administrative costs.
34. Patient Satisfaction Rate: Measurement of satisfaction levels among individuals receiving healthcare or related services.
35. Peer Comparison Metrics: Comparative measures against similar organizations or industry benchmarks.
36. Percentage of Funding from Diversified Sources: The percentage of revenue derived from a variety of sources, reducing reliance on a single funding stream.
37. Percentage of Recurring Donors: The proportion of donors who regularly contribute to the organization.
38. Program Efficiency Ratio: The efficiency of program delivery, often calculated as the ratio of program expenses to total expenses.
39. Program Growth Rate: Measurement of the growth or expansion of specific programs or services.
40. Recovery Rate: The rate at which individuals served by the organization recover or achieve positive outcomes.
41. Reduction in Poverty Level: Measurement of the organization's impact on reducing poverty or improving economic well-being.
42. Research Grant Success Rate: The success rate in securing research grants, indicating competitiveness in research initiatives.
43. Reserve Adequacy: Evaluation of the adequacy of financial reserves to support the organization's sustainability.
44. Return on Fundraising Expenses: The return or impact generated for every dollar spent on fundraising.
45. Service Accessibility Metrics: Measurements assessing the accessibility of services to the intended beneficiaries.
46. Service Delivery Efficiency: Evaluation of the efficiency of service delivery processes within the organization.
47. Social Media Engagement Rate: Measurement of engagement levels on social media platforms.
48. Sustainability Ratio: Metrics evaluating the organization's efforts to operate sustainably and responsibly.
49. Time to Adoption: The time taken for the adoption or implementation of new programs or initiatives.
50. Volunteer Turnover Rate: The rate at which volunteers leave or discontinue their service with the organization.
51. Website Traffic and Conversion Rates: Metrics related to website traffic and the conversion of online visitors to supporters or donors.
