One of the most effective tools to grow your business is Content Marketing. Bill Gates wrote an article in 1996 that changed the way internet marketing was done. In that article called "Content is King," he said that, like television, most of the money made on the internet would come from content. Today, over two decades later, it still rings true.
However, many small, traditional businesses perform poorly online. This is because their executives typically lack digital marketing expertise and complete comprehension of SEO and SEM. Consequently, they commit numerous errors. For instance, they frequently:
Have exaggerated expectations, such as anticipating immediate results, unwillingness to invest a sufficient budget, and attempting to control the uncontrollable.
Compare digital marketing to conventional marketing. However, even though marketing principles remain the same, digital marketing operates differently than traditional marketing.
Do not know where to begin and try to hire a digital marketing agency. Unfortunately, the market is rife with charlatans who pose as experts in digital marketing. Despite the executives' attempts to solve the problem, it is challenging to identify charlatans when one lacks knowledge. As the proverb goes, in the land of the blind, the one-eyed man reigns supreme.
In this brief page, I outline a content marketing roadmap that can help small, traditional businesses adopt digital marketing, establish an online presence, and enhance their online performance. Please feel free to use this roadmap to help you determine your next steps.
Disclaimers:
With this roadmap, I have made a concerted effort to be neither overly optimistic nor pessimistic. These steps are based on the results I have seen and others who have gone through the same process.
This is a generic guideline based on typical expectations. Your actual results may be worse than anticipated or significantly outperform expectations.
Month 1-2: Create a Website
Tasks
Website topic selected and the site configured.
Legal content on your site.
Resource pages built.
Site design done.
A fully developed website prototype.
Progress
0-10 pageviews.
Month 2-3: Write Your First 50 Blog Posts
Tasks
A completely functional website.
30 blog entries (15 response posts and 15 staple posts) — Creating informative blog posts and videos is the most essential task at this stage, and nothing you do will be more critical.
Progress
10-50 pageviews.
Month 4-5: Build Basic Monetization
Tasks
60 blog entries.
Advertising (e.g., Google Ad) and affiliate marketing (e.g., Amazon) throughout your website to generate revenue (if you are monetizing it this way).
Progress
100-200 pageviews.
Month 6-7: Create Your Continuous Publication Schedule
Tasks
More than 90 blog posts on your site.
Advertising and affiliate marketing throughout your website to generate revenue.
A strategy for continuous content production, whether you create the content yourself or supervise other writers.
Progress
300-800 pageviews.
Month 8-9: Build and Expand Your Email List
Tasks
Around 120 blog posts, with an ongoing publication schedule on your site.
An email list configured with a fundamental drip campaign.
An enticement to encourage consumers to join your email list.
Ongoing Advertising and Affiliate Revenue.
Progress
1,500 - 3,000 pageviews.
Month 10-12: Capture More Advanced Monetization
Tasks
Around 150 blog posts, with an ongoing publication schedule on your site.
Go for enhanced ad and affiliate revenue generation (e.g., use Ezoic).
Ongoing Advertising and Affiliate Revenue.
An expanding email list, with an outstanding lead attractor and a fundamental drip campaign, that directs users to well-monetized web pages
Progress
5,000 - 12,000 pageviews.
Month 13-16: Build a Digital Product for Further Monetization
Tasks
Around 200 blog posts, with an ongoing publication schedule on your site.
Enhanced ad and affiliate revenue generation.
An expanding email list that directs users to well-monetized web pages.
A ready-to-launch digital product (e.g., digital course or informational product)
Progress
30,000 - 50,000 pageviews.
Month 17-20: Launch the Digital Product and Link it with the Email List
Tasks
Around 250 blog posts, with an ongoing publication schedule on your site.
Enhanced ad and affiliate revenue generation.
An expanding email list that directs users to well-monetized web pages, such as your course or information product.
The launch of a course or information product.
Progress
60,000 - 100,000 pageviews
Month 21-24: Capture More Advanced Monetization
Tasks
Around 250 blog posts, with an ongoing publication schedule on your site.
Enhanced ad and affiliate revenue generation.
An expanding email list that directs users to well-monetized web pages, such as your course or information product.
Launched digital product (e.g., a course or information product).
Go for enhanced ad and affiliate revenue generation (e.g., use AdThrive).
Progress
125,000 - 200,000 pageviews.
Beyond Month 24:
As more of the content you've been creating receives traction, your traffic will likely continue to rise.
Even if you stop to add content, this will probably persist for many years.
Continue to expand your YouTube channel and email list to accelerate your growth.
As you can see, achieving success with content marketing is neither an overnight success nor a low-maintenance effort. It typically requires time and effort (or money).
I hope this content marketing roadmap can help you determine your next steps in growing your business. Good luck.
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